TRAINING RICHARD BRUNDAGE SEMINAR – CENTER FOR ADVANCED MEDIA – CRISIS MANAGEMENT & COMMUNICATIONS

Training Richard Brundage Seminar – Pusat Media Lanjutan – Manajemen Krisis & Komunikasi

Training Crisis Management Culture In Your Organization

Description

Crisis management communications is part art, part science. Some crisis management communications is simply having in place corporate spokespersons with an instinct for saying the right thing in the right way to the right people at the right time.

But instincts must be honed. In fact, it’s the really brilliant communicators who should be the first persons trained when a crisis occurs. Smart crisis management communications never takes anything for granted, not even in the presence of genius.

The science of crisis management communications takes the art of crisis management communications to a next level. Crisis management communications institutionalizes best practices. It readies best practices for implementation and refines each one to fit the circumstance.

For example, the corporate apology may be a best practice in crisis management communications – but in what circumstances? After what other alternatives have been exhausted? How should the apology be delivered? What are the dangers of saying too little? What are the dangers of saying too much?

Rundown Program

Day 1

Section 1 – The Foundation of Good Communication Techniques
* Crisis Communications Management Principles
* Selecting the Crisis Communications Management Team
* Preparing and conducting an internal Crisis Management Audit
* Developing the Crisis Management Culture in your organization

Section 2 – Connecting with the Audience using the Media
* How to capture 87% of your audience in the first 5 seconds
* Themes and bridging techniques to ensure that your agenda is heard
* Exercises that create image and impressions
* How to humanize your organization in any situation
* The 4 Instant Lessons of a media interview or speech
* The reporter’s agenda versus yours
* How to handle confrontational interviews or audience questions
* The 6 “C’s” of professional media responding
* The two leading character traits viewers look for in a respondent
* Pre-interview techniques to ensure a good media sound bite
* The “Cardinal Rules of Crisis Communications”

Section 3 – Techniques to ensure your Message Gets Across
* Fact Sheets: How to write them and make sure they are used
* Writing for the “ears” as well as for the “eyes”
* How to make sure your message is clearly understood
* How to provide balance to the story – every time
* How never to be taken “out of context” again – in print, radio & television
* The magic “12-second window” and how it works for you

Section 4 – The Backroom Pass: Inside the Newsroom
* Differences between radio, television and print interviews
* Creating your “image”: how and when to do it
* Practice makes perfect” exercises for the executives
* 40 techniques for improving your performance in any media or public appearance
* Body language techniques used by the pros
* A look at how newsrooms operate and how decisions are made

Section 5 – Practice makes Perfect
* Case study preparation – theme development
* On Camera exercises
* Playbacks and critiques

Day 2

Crisis Management
* Crisis Defined
* Types of Crises
* Elements of Effective Crisis Response – operations, management & communications response
* Crisis Vulnerability Audit – levels of classification; operational and non-operational scenarios
* The Crisis Management Team – principal, support and specialist functions
* The War Room
* Call out and alert procedures

Section 1 – Crisis Communications
* Communication Characteristics of a Crisis
* Strategic Crisis Communications
* Crisis Communications Policies & Principles
* Court of Law vs. Court of Public Opinion
* Communicating with Stakeholders – victims, employees, business partners, local community, regulatory agencies, etc
* Operationalizing Crisis Communications
+ Crisis Communications Team – various models
+ Media Response Team – onsite and offsite
+ Tapping external agencies & suppliers
+ Crisis Communications War Room
+ Communications Grab Bag
* Crisis Communications Handbook
+ Policies & Procedures
+ Organization – CMT and CCT
+ Logistics
+ Emergency Contact List & Media Directory
+ Holding Statement
+ Fact Sheet
+ Q&As
+ Communication Do’s & Don’t’s
+ Building Trust in Times of Peace: Local Stakeholder Dialogue

Section 1 – Case Study Analysis
* Presentations and viewing of case studies in the Philippines, Asia and the world
* Handling the Difficult Ones
* Tips and secrets on how to handle international media and investigative journalists
* Q&A about participants’ challenges in dealing with the media

Section 3 – Roll the Tape: The News Conference
* How to conduct a news conference including: preparing the “opening statement” and fielding questions from reporters
* Preparation of news conference opening statements by teams with “theme development”
* Presentation of news conference by workshop participants

Section 4 – “Surviving in an age of Instant News” – The Internet.

Questions and Answers

Metode :

Kelas interaktif (ceramah dan studi kasus), metode penyelenggaraan dapat dilakukan melalui training online, training zoom ataupun training tatap muka

Jadwal Informasi Training Tahun 2024 :

16 -17 Januari 2024
13 – 14 Februari 2024
5 – 6 Maret 2024
24 – 25 April 2024
21 – 22 Mei 2024
11 – 12 Juni 2024
16 – 17 Juli 2024
20 – 21 Agustus 2024
17 – 18 September 2024
8 – 9 Oktober 2024
12 – 13 November 2024
17 – 18 Desember 2024

Jadwal training diatas dapat berubah sewaktu-waktu. Untuk memastikan jadwal pelatihan fix running di tahun ini silahkan konfirmasi jadwal dan lokasinya melalui whatsapp marketing kami

LOKASI DAN INVESTASI

Lokasi Pelatihan Info Training Indonesia:

• Yogyakarta, Hotel Dafam Fortuna Grande Malioboro (6.000.000 IDR / participant)
• Jakarta, Hotel Amaris Kemang (6.500.000 IDR / participant)
• Bandung, Hotel Neo Dipatiukur(6.500.000 IDR / participant)
• Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
• Lombok, Hotel Jayakarta (7.500.000 IDR / participant)

LOKASI DAN INVESTASI

Investasi Pelatihan tahun 2024 ini :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan :

• Airport pickup service (Gratis Antar jemput Hotel/Bandara Khusus Bali dan Bandung)
• Akomodasi Peserta ke tempat pelatihan .
• Module / Handout Softcopy ataupun Hardcopy
• Flashdisk atau Link Download Material
• Sertifikat dan dokumentasi
• Bag or bagpackers (Tas Training)
• Training Kit (Blocknote, ATK, etc)
• 2x Coffee Break & 1 Lunch, Dinner
• Souvenir Exclusive

Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.