Pelatihan Marketing Analyst

Pelatihan Marketing Analyst

Training Marketing Analyst

Pelatihan Marketing Analyst

DESKRIPSI

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

TUJUAN

1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
2. Learn how to recognize situations that require market research
3. Gain an understanding of the research designs that could be used to address specific business issues
4. Broaden Participants understanding of critical research techniques and good research practices
5. Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

MATERI

Module 1 – Perspectives on Strategy

Module 2 – Consumer Behavior

Module 3 – Consumer and Market Analysis

Module 4 – Strategizing- planning and processes

Module 5 – The Basic of Market Research

Module 6 – Designing a Research Project: The Tools of Market Research

Module 7 – Cases

PESERTA

Semua bagian atau semua karyawan

Metode :

Kelas interaktif (ceramah dan studi kasus), metode penyelenggaraan dapat dilakukan melalui training online, training zoom ataupun training tatap muka

Jadwal Training :

Batch 1 : 23 – 24 Januari 2022
Batch 2 : 23 – 24 Februari 2022
Batch 3 : 8 – 9 Maret 2022
Batch 4 : 12 – 13 April 2022
Batch 5 : 18 – 19 Mei 2022
Batch 6 : 7 – 8 Juni 2022
Batch 7 : 27 – 28 Juli 2022
Batch 8 : 23 – 24 Agustus 2022
Batch 9 : 13 – 14 September 2022
Batch 10 : 11 – 12 Oktober 2022
Batch 11 : 9 – 10 November 2022
Batch 12 : 6 – 7 Desember 2022

Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan :

  • Yogyakarta, Hotel Dafam Malioboro (7.250.000 IDR / participant)
  • Jakarta, Hotel Amaris Tendean (7.750.000 IDR / participant)
  • Bandung, Hotel Golden Flower (7.750.000 IDR / participant)
  • Bali, Hotel Ibis Kuta (8.500.000 IDR / participant)
  • Lombok, Hotel Jayakarta (8.750.000 IDR / participant)

Investasi Pelatihan :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan

untuk Paket Group (Minimal 2 orang peserta dari perusahaan yang sama):

  • FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
  • FREE Transportasi Peserta ke tempat pelatihan .
  • Module / Handout
  • FREE Flashdisk
  • Sertifikat
  • FREE Bag or bagpackers (Tas Training)
  • Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  • 2xCoffe Break & 1 Lunch, Dinner
  • FREE Souvenir Exclusive

Jadwal Pelatihan masih dapat berubah, mohon untuk tidak booking transportasi dan akomodasi sebelum mendapat konfirmasi dari Marketing kami. Segala kerugian yang disebabkan oleh miskomunikasi jadwal tidak mendapatkan kompensasi apapun dari kami.

 

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